Privacy Policy

Purands Privacy Policy

Last Updated: 24 Jan 2025

Purands (“we”, “us”, or “our”) is committed to protecting the privacy and security of the personal data we collect, use, disclose, and otherwise process in the course of our business. This Privacy Policy describes how we handle your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and other applicable laws.

1. Scope of This Privacy Policy

This Privacy Policy applies to all websites, applications, products, services, and platforms (collectively, the “Services”) operated or provided by Purands. It explains:

  • What personal data we collect;
  • How we collect personal data;
  • How we use personal data;
  • When and why we share personal data;
  • How we protect and store personal data; and
  • Your rights and how to contact us regarding your personal data.

2. Personal Data We Collect

“Personal data” refers to any data, whether true or not, about an individual who can be identified from that data or from other information to which Purands has or is likely to have access. Examples of the types of personal data we may collect include:

  • Identity Information: Name, date of birth, gender, and identification documents (e.g., NRIC, passport details).
  • Contact Information: Email address, phone number, physical address.
  • Transactional Information: Records of the products or services you have purchased, payment details, billing address.
  • Technical Information: IP address, browser type, operating system, device identifiers, and information collected through cookies or other tracking technologies.
  • Usage Data: Information about how you use our Services, such as pages visited, time spent on pages, and navigation paths.
  • Other Information: Any other personal data you provide to us voluntarily, such as through customer service interactions or surveys.

3. How We Collect Personal Data

We collect personal data through various channels, including, but not limited to:

  • Direct Interactions: When you fill out forms on our website, sign up for our services, subscribe to newsletters, or contact our customer support.
  • Automated Technologies: Through the use of cookies, log files, and other tracking technologies on our websites or apps.
  • Third Parties: From our business partners, payment service providers, social media platforms, or other external sources that you have authorized to share your data with us.

Cookies and Similar Technologies
We use cookies and similar technologies to provide our Services, improve user experience, and analyze how our websites are used. You can configure your browser to reject cookies or alert you when cookies are being sent. However, some features of our Services may not function properly if you disable cookies.

4. Purpose of Collecting and Using Personal Data

We may use your personal data for the following purposes:

  • Service Delivery: To provide, operate, maintain, and enhance our Services and products.
  • Customer Support: To respond to your inquiries, requests, feedback, or complaints.
  • Account Management: To process your registration and maintain your account with us, if applicable.
  • Transactions: To process payments, billing, and order fulfillment.
  • Marketing and Promotion: To send you promotional communications, newsletters, or other information about our Services, only where you have consented or otherwise permitted under law.
  • Analytics and Improvements: To understand usage patterns, improve our Services, and develop new products.
  • Legal Compliance: To comply with applicable laws, regulations, directives, court orders, or legal requests.
  • Security: To protect the safety and integrity of our Services, databases, and systems, and to prevent or detect fraudulent, harmful, unauthorized, or illegal activity.

Where required by the PDPA or other applicable regulations, we will obtain your consent before using your personal data for purposes not otherwise set forth in this Privacy Policy.

5. Disclosure of Personal Data

We may share personal data with:

  • Service Providers: Third parties who perform functions on our behalf (e.g., payment processors, cloud hosting providers, analytics providers).
  • Affiliates and Partners: Entities under Purands’ group of companies or our trusted partners who assist us in providing and improving our Services.
  • Legal Obligations: Government authorities or other third parties when required by law, subpoena, or to comply with legal processes.
  • Business Transfers: In the event of any merger, sale, or transfer of our assets, we may disclose personal data as part of the transaction, subject to confidentiality arrangements.

We will not sell, rent, or lease your personal data to any third parties without your explicit consent unless required to do so by law or under the exceptions of the PDPA.

6. International Transfers

Your personal data may be transferred to, stored, or processed in countries outside of Singapore where our service providers or business partners are located. In such cases, we ensure that appropriate safeguards are in place to protect your personal data in accordance with this Privacy Policy and applicable data protection laws, including the PDPA’s Transfer Limitation Obligation.

7. Data Security

We implement reasonable security measures (physical, administrative, and technical) to protect personal data against unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks. While we strive to protect your personal data, we cannot guarantee absolute security of any information transmitted online, and you do so at your own risk.

8. Data Retention

We retain personal data only for as long as it is necessary for the purposes for which it was collected or for legal or business purposes, in accordance with the PDPA’s Retention Limitation Obligation. When personal data is no longer needed, we will either anonymize or securely destroy it.

9. Your Rights

Subject to certain exceptions under the PDPA and other applicable laws, you may have the following rights with respect to your personal data:

  • Access: Request access to the personal data we hold about you.
  • Correction: Request correction or updates to your personal data if it is inaccurate or incomplete.
  • Withdrawal of Consent: Withdraw your consent to our continued use or disclosure of your personal data (note that withdrawal of consent may affect your ability to use some of our Services).
  • Complaint: Lodge a complaint with the relevant data protection authority in Singapore (the Personal Data Protection Commission) if you believe we have not complied with our obligations under the PDPA.

To exercise any of the above rights, please contact us using the information provided below.

10. Third-Party Websites

Our Services may contain links to third-party websites or services that we do not operate or control. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of these third-party websites or services before providing any personal data to them.

11. Children’s Privacy

Our Services are not directed to individuals under the age of 13 (or the relevant minimum age in your jurisdiction), and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without proper consent, we will take steps to delete such data.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal or regulatory requirements, or other reasons. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or our personal data practices, please contact us at:

  • Purands
  • Email: meg@purands.com

Disclaimer: This Privacy Policy template is provided for informational purposes only and does not constitute legal advice. You should consult with a qualified legal professional to ensure this policy reflects your specific business practices and complies with applicable laws and regulations.