Want a one-on-one view? See Purands vs Klaviyo, Purands vs MoEngage, or Purands vs CleverTap.
Why Purands
Built different.
Priced differently.
Every competitor hands you a campaign builder and a rulebook. Purands replaces the rulebook entirely - the AI decides, per customer, every time. And you always know exactly what you pay.
Feature comparison
How Purands stacks up
An honest, capability-by-capability breakdown against the tools global brands most commonly compare us with.
Purands
vs
Klaviyo
·
Braze
·
MoEngage
·
Netcore
·
Omnisend
·
CleverTap
Core feature Native / built-in
Partial Limited support
No Not available
Swipe to compare all platforms
| Capability | Purands Your pick | Klaviyo Email-first | Braze Enterprise | MoEngage Mobile-first | Netcore India-first | Omnisend SMB email | CleverTap Lifecycle |
|---|---|---|---|---|---|---|---|
| Channels | |||||||
Email Campaigns Send personalized email at scale |
Agentic | Yes | Yes | Yes | Yes | Yes | Yes |
WhatsApp Channel Native two-way WhatsApp messaging |
Native AI | No | Partial | Yes | Yes | No | Yes |
SMS Text message campaigns |
Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Data Collection | |||||||
Conversational Data Collection Gather zero-party data via chat - no forms |
Core feature | No | No | No | No | No | No |
Zero-Party Data Customer-declared data without popups or forms |
Core feature | No | No | No | No | No | No |
| Segmentation & Intelligence | |||||||
Static Segments Rule-based customer groups |
Replaced | Yes | Yes | Yes | Yes | Yes | Yes |
Per-Customer Real-Time Decisions AI decides channel, timing & message per individual |
Core | No | Limited | Limited | Emerging | No | Emerging |
Dynamic Discount Per Customer Propensity-scored discount per individual, not segment |
Propensity AI | No | No | No | No | No | No |
Purchase Intent Scoring Real-time score of likelihood to purchase |
Built-in | Predictive | Sage AI | AI Insights | Raman AI | No | Clever AI |
| Automation | |||||||
Rigid Flow Builder Required Manual if/then rules to build every journey |
Eliminated | Required | Required | Required | Required | Required | Required |
Engagement Fatigue Prevention Automatically stops over-messaging individual customers |
Auto AI | Smart Send | Freq. Cap | AI Timing | Manual rules | Manual | Freq. Cap |
| Customer Profiles | |||||||
Self-Updating Customer Profiles Profile enriches automatically from every interaction |
Conversational | Partial (events) | Partial (events) | Partial | Partial | No | Partial |
Inventory Context in Decisions Campaign logic reads live stock levels |
Built-in | Via integration | Via API | No | Via integration | Via integration | No |
| Pricing & Access | |||||||
Pricing Model How you're charged - per messages sent, not per contact stored |
Fixed tiers | Per profile | Per MAU (costly) | Custom | Value-based | Per contact | Per MAU (costly) |
SMB & DTC Accessible Works without enterprise contracts or developers |
Yes | Yes | No | Mid-market | Mid-market | Yes | Mid-market |
The Purands difference
5 reasons we're built differently
These aren't features you can bolt on. They're architectural decisions that required starting from scratch.
Pillar 01
01
Decisions, Not Campaigns
Every competitor builds tools for marketers to define rules. Purands replaces the rulebook - the AI decides whether to engage, which channel, and what to say. No if/else flows needed. Your team sets the goal; Purands figures out how to get there, per customer, in real time.
How others do it
IF: abandoned cart → THEN: send email → WAIT 1hr → IF: no open → THEN: send SMS → ...
How Purands does it
Purands AI → Evaluates Sarah's engagement history, purchase intent score, last contact time, and preferred channel - then acts. Automatically.
Pillar 02
02
Conversational Data Collection
Competitors collect data via popups, forms, and surveys - customers ignore them or lie. Purands collects zero and first-party data through natural conversation on WhatsApp, structuring it automatically into usable profiles. No competitor does this natively.
Pillar 03
03
Dynamic Per-Customer Discounting
All competitors offer static discount codes applied to segments. Purands calculates the right discount amount per individual based on propensity score, engagement fatigue, and purchase history - real-time, per customer, every time. No more blanket 20% off.
Pillar 04
04
No Contact Tax. Ever.
Klaviyo's Feb 2025 pricing hike charges for every active profile in your database - whether they buy, open, or do nothing. Purands uses fixed message-based tiers: you pay for what you send, not for the size of your list. A large database is never a liability here.
Pillar 05
05
Omnichannel Orchestrated, Not Blasted
Competitors send campaigns across channels in parallel - customers get the same message via email AND WhatsApp AND push at the same time. Purands decides which channel, at what time, with what message, per individual. One system, no collisions, no over-messaging.
Proven results
What switching to Purands looks like
Numbers from brands that moved off Klaviyo and Netcore in the last 12 months.
11%
Uplift in returning customers within 60 days
29%
Better campaign performance vs previous tool
65%
Reduction in customer support costs
2×
CVR improvement on abandoned checkout recovery
See the difference in 15 minutes
Walk through a live demo with your own customer data. No slides, no generic pitch - just Purands doing its thing on your brand.